A video offers a lot of flexibility in terms of content, themes, styles, and platforms on which you can host or host it. Interviews, tutorial videos, presentations, webinars, roundtables, news, reviews, and more look incredibly good on video.
There are dozens of different video streaming platforms on the market. Since there are so many features, to narrow things down a bit, it is recommend looking at three areas: features, hosting costs, and support.
Copyright refers to public video hosting sites, they are primarily interested in keeping their promise, namely in distributing your content - which is why you attract them in the first place. They are unlikely to claim rights to your video. However, if you are not satisfied with their terms, you are left with the option to self-host your own videos.
The speed of access to the storage and the network interface of the server must provide a constant flow of data for several concurrent users. For this to work smoothly and predictably, you need to be able to access all of server resources without having to worry about some other processes running on the same machine using up your processing power or your network connection. This is why homemade video hosting is not recommended for a shared server hosting plan or even a virtual public server. Please note that many providers even prohibit streaming to shared servers to avoid resource overload. Therefore, a dedicated server for video is what you need.
Given the pros and cons, YouTube is great for small businesses and individual creators who want to make a name for themselves online, and it can not hurt your businesses to include it in your video marketing strategy. However, those looking to use video for informational content, lead capture, and tutorials should consider premium options. YouTube is a convenient option for most video creators, but there are many downsides for businesses. The embed option may look unprofessional and your competitors may cut your videos and show ads in them.
The video player for all devices allows you to play your content on all modern mobile devices and applications, as well as in a wide variety of web browsers. The process of selecting the correct video version to play is also automatic, so your users have a smooth and hassle-free experience when opening mobile video streaming content.
Video hosts use huge networks of redundant web servers around the world. When you upload a video, it is automatically replicated to every server in their content delivery network - CDN.
Wave.video is an online creation and sharing platform suitable for creating and embedding short promotional videos, blog or website, ads, social media videos. It is a lifesaver for small business owners, marketers, and bloggers who want to grow their brand with video.
Vidyard is more like Wistia than YouTube or Vimeo. It is a video marketing platform that offers tools range for businesses to create and share messages, sell videos, publish them online, track who watches them when, and more.