Website Development for entering the international market. Localization, setting prices, using platforms for promotion

Website Development for entering the international market. Localization, setting prices, using platforms for promotion
Опубликовано: 01.05.2022

читати українською   читать на русском

You should consider IFI-funded business opportunities only as one element of your broader international marketing strategy, and not as an entry point into a new market. However, if you have already exported to a specific market, you can expect your strategy to be tailored to the capabilities of IFI projects in that market.

Before entering into a contract related to an IFI-funded project, make sure you understand the respective responsibilities of the IFI and the project executing agency. The IFI and the executing agency share some of the project preparation work, but the executing agency is responsible for all stages of project implementation and procurement, which must comply with the rules of the IFI. These provisions and associated procedures are the same for all IFIs.

Exporting is generally the easiest way to enter the international market and therefore most firms start their international expansion using this entry model. Export is the sale of goods and services abroad that are obtained from the country of origin. This mode market entry advantage is that firms avoid the cost of setting up operations in a new country. However, firms must have a way to distribute and sell their products in a new country, which they do through contractual agreements with a local company or distributor. When exporting, the firm must think about labeling, packaging and pricing the offer according to the market. In terms of marketing and promotion, a firm will need to inform potential buyers of its offerings, whether through advertising, trade shows, or the local sales force.

You have a second car that you barely drive, a gardening toolbox that you only use once a year, or an upstairs room that you enter only to dust. If you have already thought about selling or renting your unused property, then you are a candidate for the sharing economy. If your idea was to create an online marketplace for quick and easy exchange of goods or services - congratulations! You can call yourself an entrepreneur.

Most IFIs require the borrower to develop a procurement plan that outlines what products and services will be needed, when they will be needed, their approximate cost, and the procurement methods used.

An acquisition is a transaction in which a firm gains control of another firm by purchasing its shares, exchanging shares for its own, or, in the case of a private firm, paying the owners the purchase price. In our world, the number of cross-border acquisitions has increased dramatically. In recent years, cross-border acquisitions have accounted for over 60% of all transactions worldwide. Acquisitions are attractive because they give a company quick, established access to a new market. However, they are expensive, which in the past made them inaccessible as a strategy for companies in the underdeveloped world. What has changed over the years is the strength of the various currencies. Higher interest rates in developing countries have strengthened their currencies against the dollar or the euro. If the acquiring firm is located in a country with a strong currency, the acquisition is comparatively cheaper. As Wharton professor Lawrence G. Grebiniak explains, mergers fail because people pay too much of a premium. If your currency is strong, you can get a good deal.

All of these strategies have proved successful in the global business arena. But success in international business is about more than finding the best way to enter international markets. Running a global business is a complex and risky undertaking. Many companies have learned the hard way that people and organizations behave differently abroad than at home.

Front-end, or client-side development, involves a combination of JavaScript, HTML, and CSS. It also includes typography and fonts, navigation, positioning, compatibility, and browser responsiveness. This part will reflect your original vision for the website and what you included in your layout.

The backend is essentially the brains behind the frontend. Thus, the backend developer is responsible for website creating and maintaining necessary to ensure the operation of the interface, consisting of: server, application and database.

Developers use different coding languages ​​for the front-end and back-end of websites, for different website features: design, interactivity, etc. These languages ​​work together to create and run a website.

In 2019, 65% of online orders through the website were made from mobile devices. The growing trend of websites allows users to browse their favorite websites in a mobile web browser or desktop and without downloading special applications or computer programs. Websites in 2022 will be written using HTML and CSS, JavaScript, React or Angular. In addition to a convenient user experience and no need for programs, the system can send push notifications and provide users with offline access to cached content.

They captivate sellers with fast and easy onboarding. It is kind of a ready-to-use MVP with a basic set of features and minimal effort on your part to get your business up and running.

Advanced scaling features are offered at an additional cost in various packages.

Once you have decided on a project, you should review the project documentation to identify key decision makers and contact them to express your interest in participating. Visiting a borrowing country is essential for consulting and engineering firms, and can also be very fruitful for exporters of goods and equipment.

The C2C marketplace platform means that all participants are equal. Therefore, it is also called a P2P marketplace. People registered on the platform are not entrepreneurs. They are similar in interests, wealth, age and come to the website to share something.

The first interaction of all users with your marketplace starts with the default home page, which can be a lead generation landing page. The user-friendly interface is characterized by easy navigation, correct product filters and relevant service offers.

Front-end and back-end development - 300-1000 hours. The time required to create a marketplace application is much more difficult to estimate, since the time and cost of the development process depends entirely on the functionality of the application, the chosen technology stack, team size, and more.

Localize the product and service page

Localize your App Store metadata in App Store Connect, such as your app description, keywords, app previews, and screenshots, for each of the regions in which you offer your app. You can also translate your app title and tailor your keywords to reflect the value of each market so your app can better resonate with local audiences. You can use the App Store Connect API to automate metadata loading and management across multiple locales.

Creating Your Product Page

Automate your workflow with the App Store Connect API. The App Store handles payments so you can easily offer your content to users around the world. Users pay for your apps and in-app purchases with credit or debit cards, carrier bills, digital wallets, or App Store and iTunes gift cards, depending on region. When you set prices for your apps and in-app purchases, you choose a pricing tier in App Store Connect that contains prices already adjusted accordingly for the market in each region. For auto-renewing subscriptions, you can choose from 200 price tiers across all available currencies and price tiers to offer the right pricing for each location.

Set prices for in-app purchases. Website pricing. Subscriptions for each local audience

When targeting your marketplace, website, or app, you need to look outside and find potential customers untapped fears and pain points that will help uncover an unexpected group of your customers. Do not forget to enrich your platform with ratings and reviews, awards for loyal consumers, and real, vibrant stories about merchants, service providers, and consumers.

Poland is a major player in the field of software development outsourcing. As a Central and Eastern European country, it benefits from European buyers preference for offshore suppliers. Poland is ranked 14th in the GSLI ranking, mainly due to its financial attractiveness and start-up activity. Rates in CEE are higher than in offshore destinations, but this does not stop European buyers, who are often willing to pay for the advantages of their near abroad.

Social media platforms using

Use social media platforms as a marketing tool. LinkedIn can be especially helpful for making initial contacts and doing market research.

Search engines using

Use search engines. Look for active service providers in your area of ​​interest. Offer special deals, such as subscription discounts or free access to premium features, to attract the attention of reputable companies.

Some foreign companies find it easier to have their own production in China than to deal with a Chinese partner. For example, many foreign companies still fear that their Chinese partners will learn too much from them and become competitors.

However, in most cases, the Chinese partner is familiar with the local culture - both clients and workers - and is better equipped to deal with Chinese bureaucracy and regulations. In addition, even wholly-owned subsidiaries cannot be completely independent of Chinese firms, which they may have to rely on for raw materials and delivery, as well as for servicing government contracts and distribution channels.

The results highlight the mixed impact of information technology, international marketing, and export opportunities on both the strategic and financial performance of e-commerce. Moreover, the use of third-party e-commerce platforms reduces the impact of exporters information technology on their e-commerce financial performance. Ideally, you should open a local sales office in your target European market. A local presence makes it easier to build long-term relationships with customers through personal contact. It also enhances your credibility, builds trust, and allows you to maintain full control over your marketing and sales activities. However, in practice it is very difficult, as it requires a lot of experience and large investments. Most companies in developing countries are simply too small and do not have the financial capacity to do so.

Have a professional, high quality company website where you can provide complete, accurate and up-to-date information about your offer at a low cost. Make it mobile friendly and invest in SEM and SEO marketing and search engine optimization so that potential customers can easily find you online.

Buy Me A Coffee

Мы являемся сертифицированным партнером компании TemplateMonster


Заказ сайта

Заполните, пожалуйста, форму заказа сайта. После обработки мы свяжемся с Вами и уточним детали.

Я согласен с Пользовательскими соглашениями


Написать письмо

Заполните форму. После ознакомления мы свяжемся с Вами.


Заказ обратного звонка

Оставьте Ваш контактный номер и наш оператор перезвонит Вам в течении часа.

Например: +38(063) 012-34-56

заказать звонок