If you are planning to create an online store, we recommend choosing a reliable hosting in Europe.
If you decide to use an e-commerce builder to build your online store, we suggest starting with a free Shopify trial. If you decide that WordPress is better for you, then start by checking the hosting to see if it suits your needs.
Plus, dedicated hosting plans often require you to manage your server yourself. Therefore, it is best not to invest in a dedicated hosting plan until your site has grown to ensure you have your own server and are comfortable with maintaining it. Professional websites with high traffic will benefit the most from this hosting.
You should not sign up for hosting if the company didn't have a 24/7 phone line to call. If you have an unexpected crash at 3 a.m., do you want to wait until business hours in Salt Lake City before you can talk to someone?
Another feature of some cloud VPS plans is that you can have multiple virtual servers tied to one account.
When using a physical VPS or dedicated hosting, upgrading requires moving you to another server or manual installation of powerful hardware, which can be costly. Upgrading on cloud hosting is inexpensive.
However, using a dedicated server only makes sense if you are receiving a significant amount of traffic. You will also want to be able to hire an administrator to maintain, update, and troubleshoot your servers. Otherwise, you are probably best off with a managed hosting provider.
In truth, you get what you pay for. The basic plans are fine to start with, but when you upgrade, you will unlock more advanced features.
3 essential e-commerce features
The three most important e-commerce features are omnichannel integration, abandoned cart recovery, and SSL certificates.
Multichannel integration - the ability to sell through social media like Facebook and Instagram or marketplaces like Amazon or eBay. The popularity of social media is constantly growing, so selling through different channels is more important than ever. Shopify and BigCommerce allow you to sell directly to Facebook, Instagram, Pinterest, Amazon, eBay, and more. Squarespace licenses you to sell on Instagram too.
Abandoned cart recovery is a huge feature. We will cover in more detail in a moment, but here is a quick summary: if customers leave your website with items still in their cart and do not checkout, restoring the cart will send them an email to keep them interested. 4 online shoppers leave the site without making a purchase, and BigCommerce claims this can help you get back 15% of lost sales.
SSL certificates - Secure Sockets Layer protect the data passing through your store and mean that your customers are browsing the site in HTTPS. The safer shoppers feel when browsing a store, the more likely they are to spend their money. Your e-commerce website's traffic and transactions are automatically secured with an SSL certificate, which means your customers' billing and contact information is securely encrypted. Combined with this, your online store can offer customers one of the broadest sets of payment methods available, including a wide range of common debit and credit cards, PayPal, bank transfers, cash on delivery, and more.
You can easily add such additional functionality to your online store by installing plugins. Plugins are like apps, providing additional features and elements that you can add to your site - they are suitable for further customizing your store or filling in any functionality gaps.
Also, updating your security system can become an ongoing job. Your e-commerce solution should be able to update software, add patches, and keep your own server software secure. The companys support team should also take care of the situation if your site gets hacked.
Plus, if you have proper and secure backups, you can stop worrying about updates that can mess up your site. If something goes wrong, you can roll it back. Most people never think about where a website is, or even what a website is.
Hosting type: what is it? For whom? Shared hosting
Shared hosting is when multiple sites are stored on one server. Sharing space is more cost effective, but it also means that resources are limited. Small and starter sites with modest technical requirements. When in doubt, start with this and update as your site's requirements grow.
Cloud hosting is when your site runs on multiple servers. It is a much more flexible system than shared hosting. If one server goes down, the other takes the slack for sites that are starting to outgrow their origins. Cloud hosting is much better at handling spikes in traffic than shared hosting. This is a half-measure if you want to scale but hesitate to go for dedicated hosting.
Virtual Private Server VPS is an intermediate point between shared and dedicated servers. You share server space with other sites, but part of it is completely yours. This is a step beyond the cloud. You are going somewhere. It combines flexibility, scalability and power. These plans are fine if you've outgrown shared hosting but aren't ready for dedicated hosting yet.
Dedicated hosting is when you are the only server tenant. You get all these resources at your disposal. This exclusivity costs money, but it is worth it if your site is resource intensive. This is the major league. If you are just starting out, you won't even need this level of plan. For now, anyway.
Shared hosting is basic and cheap, is best for small blogs. Limitation due to the fact that resources are shared with other sites on the same server. VPS is Upgrading from shared hosting, you get your own set of resources, so the risk of failure is less and the security is much higher than with shared hosting. Best suited for small online stores. Cloud allows you to manage and configure the resource you need, which makes it the best for sites expecting an increase or decrease in traffic. For example, in a store with regular sales.
Dedicated hosting is the most advanced and expensive type of hosting, you get the server completely at your disposal. It offers maximum customization, safety and reliability. Best suited for large websites or online stores.
Yes, many providers offer unlimited hosting plans, but upon closer inspection, you will find that unlimited is not actually unlimited - there are always penalties if you use too much as it is based on normal usage, whatever that means. That said, knowing how much bandwidth your site requires can be a bit of an art.
They also provide a digital signature to verify the site being used. They are suitable for protecting data transmissions, credit card transactions and are even used to protect browsing of various social networking websites.
While these products may be packed with features, even high-end e-commerce plans are designed to be easy to use. Pick a layout, fill out the product catalog forms, and your store will begin to take shape. There is still work to be done - perhaps opening an account to accept credit card payments - but even newbies to online stores will be able to figure it out as they go along. The advice is not to worry about these things at this stage. If you are setting up a website or blog for yourself, a business, or an organization, it is unlikely that you will need any kind of specialized hosting environment.
There are thousands of plugins in the WordPress Plugin Directory and WooCommerce Extension Store, so you have a choice. As with themes, be careful to ensure that all plugins you install are up to date and trustworthy.
Once you register your domain and pay for it, no one else can use it - it is yours. You will need to keep renewing your domain in order for it to remain registered in your name, so either turn on automatic renewal or set yourself a reminder so you do not lose it after a year or two.
Hosting plans for e-commerce beginners can do a lot for a low cost, but you will often pay for quality of service. Websites based on shared hosting can be slow or fail altogether, and support is often limited. This may not matter for tiny online stores, but if your business is large, it can be a major problem.
You want your domain name to be unique, short and fast. It should be easy to remember, easy to spell and clearly link to your site. If you can, try to match the domain name with the name of your store.
Private hosting, on the other hand, means you pay for your own private server. It is more expensive but may be more reliable if you have a lot of visitors per month. With that in mind, if you are new to your own site, we would say that a shared hosting account is the right way to go. After that, you can work on building the site without investing a lot of money in advance.
With dedicated server hosting, you have complete control over the entire server. This has many advantages, but it is also more expensive and more complex.
With a virtual private server, your site will still share the same server with other sites.
Another thing about hosting is that all stores are PCI DSS Level 1 compliant. This means you can rest easy knowing that your customers billing information and business data are always safe. Not only that, you can easily start accepting payments using your chosen payment gateway.
Unless you have specific needs, Apache is ideal. For the most part, you never notice or care about your web server.
How to check the acceptance of payments on the site? What do you need?
Is your cashier open?
When testing your store, pay attention to the checkout process. Make sure: orders work for all payment methods. Your shipping options and fees are correct and visible, the items and price in your cart are correct, discounts and promotions apply, and taxes are displayed after the customer enters their location.
The easiest way to check your checkout is to place an order and get your money back immediately. It is also a chance to test the return process as well as email notifications.
Are your store features working?
You need to make sure that your store is actually working. Make sure any buttons or links you can click are working. The navigation bar should be easy to maneuver. It should feel like sailing on a calm lake rather than winding roads full of dead ends! Ask friends and family to test your site and get feedback.
Have you checked your store's content?
Many sellers make the mistake of opening an online store with content errors. This will make your store look amateurish. Walk over it with a fine-toothed comb and check spelling and grammar. It is also an opportunity to check all images - make sure they are all optimized for your site loading speed and promote your product accurately.
Is your store mobile friendly?
Mobile commerce is expected to account for 54% of all e-commerce sales in 2021. In short, it is vital that your site works no matter what device your client is using. This is one of the biggest benefits of using an online store builder. They make it easy to check how your store looks on different devices, as well as how it works. The store must be responsive to queries on mobile, tablet and desktop. You can test this in your designers preview and switch to the mobile device icon to start experimenting.
Have you tested your store in different browsers?
Your customers will not only use different devices, but also different browsers. Online store builders support most browsers, including Chrome, Firefox, and Internet Explorer, so you should be fine. Check and see for yourself in five minutes!
Examining server performance
Also, you should examine the performance of the potential host server. Being able to serve your website content quickly is critical to maintaining its success. You can run benchmarks or search for benchmark results from others and note if the provider offers performance-related features such as caching and content delivery network (CDN) access. Most sites never reach these limits and shared or VPS hosting is sufficient. Some sites get 10,000+ visits per day, while others with less regular traffic sometimes have bursts. This is impossible to predict when a piece of content suddenly goes viral.
PCI compliance should be offered by any e-commerce web host. When you are dealing with a huge amount of personal data, including credit card numbers, hacking can be disastrous. If you think this wont happen to you, think again.
Hosting tools provide popular versions such as PHP 5 and 7. Most hosting companies use the latest stable version for any technology, but the policies are different.
Remember, what you do with the server will have a big impact on the speed of your site. Do not forget to optimize your site code, restrict plugins, use any appropriate caching tools, and implement a CDN.
Hosting is one of the most difficult aspects of building a new e-commerce site. However, exploring the different types available can help you make an informed decision. In this post, we have covered 5 types of hosting that online store owners might consider.